This is an excerpt from the article: Kicking @$$ and Taking Non-Dues Revenue, as published by Surge conference Co-Creation eBook on May 2019.
There is some money coming in, but your dreams are a little bigger and require a little more. Arianna Rehak, Laura Taylor, Kelly Turner, and Tamela Blalock get straight to what’s on your mind; evaluating potential ventures and ensuring success! There’s no “one size fits all” but we promise there are always options for associations of all sizes and missions.
Published by Surge by Association Success
You know the value of non-dues revenue to support your member initiatives, strategic goals and capabilities. You’re probably doing okay with some existing added revenue streams, too – but is it enough? Our panel of financial and revenue experts review ways for associations of all sizes, missions and levels of financial savvy to tap into new sources of non-dues revenue. We cover how to evaluate potential non-dues revenue ventures before you commit staff and organizational investment in them. And we discuss how to ensure the success of a new revenue generating venture through marketing, member buy-in and unbiased, data-based evaluation.
Featured speakers:
ARIANNA REHAK, Community Evangelist AssociationSuccess.org
KELLY TURNER, CAE, President & CEO Michigan Society of Association Executives
LAURA TAYLOR, Vice President of Digital Operations and Development Naylor Association Solutions
TAMELA BLALOCK, MBA, CAE, CMP, DES, Executive Director Section on Women’s Health
This is a session from SURGE Co-Creation, which originally aired in May 2019.
The full article is available to read here: Kicking @$$ and Taking Non-Dues Revenue, as published by Surge conference Co-Creation eBook on May 2019.